About
I've spent the last 7 years scaling consumer products.
I joined AllTrails as the 30th employee. I built and led the product growth team responsible for the full funnel, from onboarding to monetization and retention. Before that, I was a growth-stage software investor at Spectrum Equity.
We scaled AllTrails to 80M+ global users, grew paying subscribers >5x into the millions, and won Apple's 2023 App of the Year.
Now I'm an advisor and fractional product manager for consumer startups. I'm hands-on: designing and prototyping flows, running pricing and packaging studies, shipping experiments alongside the team.
Off the desk
You'll find me playing tennis, watching tennis, sailing, skiing, mountain biking, and visiting my family in Europe and Asia.
2017
2017 — 2019
Invested in AllTrails.
2019 — 2024
Employee #30, scaled to 250+ people and $100M ARR.
2024 — now
Fractional product lead and advisor.
Work
Seed-stage to growth - marketplaces, subscriptions, hardware, and AI.
AI exam prep platform
The app for exploring the outdoors
Noninvasive pediatric kidney diagnostics
Largest digital advocacy platform
Online chess platform
Subscription platform for sports creators
Personal nutrition coaching app
Video LLM
Smart displays that keep families organized
Marketplace for private dog parks
An AI companion app
AI notes and memory assistant
VR training for baseball and softball
Start small or go deep. Everything begins with a short call.
Diagnose and redesign in one sitting
We zero in on one area, like a conversion surface or MAU growth, and map where it goes next. You get a high-fidelity future state I design myself, plus hypotheses to test. Best in person, works virtually.
Deep work on your biggest problems
One or two problems define the focus, like onboarding and pricing. I work asynchronously, with working sessions as needed. You walk away with a clear current state, ranked opportunities, hypotheses and high-fidelity prototypes to test immediately.
A part-time member of your team
I join your standups, Slack and weekly priorities. I run audits and roadmaps, build high-fidelity prototypes, ship experiments and help you launch. I own a slice of product and growth week to week.
